The Google Webmaster tool is the new addition to the search engine of Google. Before its introduction, Google Sitemaps program was the sole tool that used to assist Google to index the entire pages in the Google website. In order to give assurance to the spider that you have followed all the necessary steps for the search engine optimization, you have to get registered under the Google Sitemaps program through its account and by putting forward an XML map.
There are numerous features that are available in the Google Webmaster Tools that can aid you in managing the various facets of the website. However, there are still some old programs that are active under the program such as sitemap submissions and sitemap protocols. There is still a possibility of checking the status of your submission and evaluate report of web page that may reflect errors. The reason for the insertion of new features is to enhance the exposure of your website on the search engine of Google.
According to various credible studies, the endeavor of bringing new features has been considered a success as Google is a popular search engine among the users. Around 80% of the web users are using Google which may increase over time. The search engine of Google has been such a hit that there is phrase which has been attached to it “If you want any information, you Google it”.
Nowadays, the competition on the internet has become fierce. The users find it difficult to go through all the searched pages on the search engines. Hence, your website should make its way into top 10 to 15 websites to avail benefit. This is why the factors of exposure and ranking have become a top priority for every online business.
The tool of Google Webmaster has made it easy to tackle such huge competition. For instance, under this tool, it is easy for you to change your web team and the user would not have the access to your website or make any changes in it. In the old Google search engine, you have to hang around for the periodic updates to make changes in your web team.
Now, with the help of “manage site verification”, you can eliminate your website and then click the option of “Re-verify all site owners”. Through this program, you are in better position where you have the complete control and management of your website.
The other tool enables you to conduct diagnostics at summary page index that will surface out all the blockages, such as HTTP errors, unreachable URLS and constraints from robot txt, the Google spider has confronted when it checked your website.
Query stats is the other tool that lets you find out the kind of queries put up by the users and which queries can take you in the top ranking. It helps in monitoring the performance of the website in different places.
Page analysis is another tool which enables you to compare anchor text along with the feedback from other websites in terms of their perception of your website. Getting all this feedback aids you in future marketing strategies.
Hence, the Google Webmaster tools are very beneficial for the businesses if used properly and wisely.