The tool of Google Trends for website has been around for quite some time now. The interesting part is there are marketers who although are always updated about the various happenings and developments in the marketing arena on the internet, are not aware of this tool’s presence. Hence, it can be said that they have missed the opportunity to earn substantial money between now and then.
The Google Trends for website is an important component of the search engine Google that allows its users to avail a great deal of information about the various keywords through the Google search bar. For instance, if you are inclined to know about the Nike shoes over the last 5 years, all you have to do is type in “Nike shoes” and the site will give you the trend of the searches for Nike shoes. Apart from the search trend, it can also enable to narrow down your search focus in terms of countries, cities or languages. Hence, any user or business enterprise looking forward to tap unchartered or niche markets and make money out of it, Google Trend is the tool to use.
The Practical use of Google Trends for Website
- If you are a PPC marketer, the Google Trends would assist you in geo-targeting. For instance, my business was catering to the niche market in United Kingdom. By using the Google Trends, I got to know that the niche market in UK is declining while it is gaining momentum in China. Hence, it gave me the chance to create my Adwords for China. As a result, it saved me huge amount of money that could have been spent on the unprofitable segment in future.
- Moreover, it helps you in informing the hot trends around the world. For instance, if you are a regular blogger, you will need information and material that is based on current happenings in order to keep your audience glued to your blog.
- The Google Trends for Website is extensively used with various programs such as Traffic Travis, which can be downloaded for free with Google external keyword tool. Together, the tool is very valuable for the user.
- It is literally used to compare information of both similar and different genres. For instance, if you are eager to know which form of the game table tennis or tennis is famous and in which country, the Google Trends for website will give you the entire information in great detail.
The above mentioned were some of the practical uses that are performed by the modern day users. However, the traffic it calculates is of Google search engine only. It does not take into consideration other search engines such as Bing, Yahoo and Ask. Nevertheless, the search engine of Google has been rated as the top search engine on the internet due to its larger share of the market. This achievement is due to the high powered contents that are diversified, precise and in great depth.