Like many companies, Wildfire Interactive, Inc. was borne out of the founders’ own need. Looking for a way to promote their adventure travel company to social network users, Wildfire co-founders Victoria Ransom and Alain Chuard decided to give away a free trip on Facebook. But when they searched for a way to run a sweepstakes that tapped into Facebook’s viral features they found that no easy solution existed and that they would have to build their own sweepstakes application for Facebook.
When other companies expressed interest in using their application, Ransom & Chuard realized that an opportunity existed to help organizations run interactive promotions on social networks and Wildfire Promotion Builder was born.
At a time when consumers increasingly resent being marketed to, interactive promotions like sweepstakes, contests and give-aways are a form of marketing that consumers actually like. In fact, 50% of internet users enter sweepstakes at least once a month and 23 million Americans report that they enter contests or sweepstakes at least once a week.
Interactive promotions provide an effective way to fulfill a number of marketing goals such as: building a company’s social network page fan base (companies that run contests on their social network pages have twice as many fans as those that don’t) or e-newsletter subscriber list, introducing a new product or driving traffic to a company’s website, gathering customer feedback or user stories, driving purchases via coupons or product samples, or just generally building a company’s brand awareness.
Many marketers have recognized the power of interactive promotions to engage social network users, but the majority of such promotions are advertised on the social networks but are not integrated with the social networks. When clicked on, most social network ads promoting sweepstakes, contests and give-aways take users outside of the social networks to engage with the promotion and the result is that the company fails to take advantage of the social networks’ viral features like friend invites, activity streams and notifications. Such viral features have the potential to spread the word about a promotion to tens or even hundreds or additional users for every one person that enters.
Why do companies fail to integrate their promotions with the social networks’ viral features? Because to do so would require them to build their own social network application, something that is beyond the budget and/or expertise of many organizations. Our patent-pending technology solves this problem by simplifying and streamlining the process of setting up and managing interactive promotions within social networks. Using our self-service web application, companies can have attractive, company branded promotions up and running within minutes and for as little as few dollars a week.
For more information: http://www.wildfireapp.com/