When a squeeze page is used correctly, you will have an increase in subscribers to an Ezine that your company is providing or you will have an increase in the number of leads that you can market to over time. Overall, the primary purpose of your squeeze page is lead generation- the more the merrier.
We have all experienced a squeeze page at some point on someone’s web site, and we may have even chosen to Opt in giving the site our name and email address. This is what you want to get an online viewer to do for your business website. As you are considering the design of your squeeze page, decide what incentive or call to action to create in the copy that will encourage the viewer to give you their information. Part of this decision will be based on any other direct marketing efforts that you are already using to drive someone to your site.
For example, if you are driving viewers to your URL using a classified ad or direct mail piece for a “free” offer, then your squeeze page may be a way for the consumer to enter their code to receive their free offer. All direct marketing efforts, while they are different, are all linked together for a common purpose- to get new business and to drive revenues up.
Other options that can be used other than to enter information to receive a free offer would be Free newsletters, Free Ezine, Free Ebooks or a Free research report. Your copy should clearly state that by entering their personal information, they will receive one of these free items.
Your squeeze page could be complex or very simple in it’s structure and design. The simplest form could be:
“Welcome to XYZ Business- Click Here for more information”
And that is it! Or, it could be a pop up box or it could be the top portion of your home URL page. Your copy could contain information about the product or service that they are asking to receive information about or it could have a tag line about the “Free” offer to create urgency on the part of the viewer to enter their information.
Squeeze pages by definition should be short, to the point and have a clear call to action for the reader. While they may annoy people, they are extremely effective as a marketing technique for businesses.
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