One of the biggest mistakes that business owners can make is not following up with their leads. They spend a great deal of capital to launch a marketing campaign, only to drop the ball with their follow up. A squeeze page will generate a high volume of activity if it is well marketed to both online and offline. Each lead that is generated needs to be followed up with regularly and consistently with great information in order to generate revenue for your business.
If you are using your opt-in page or squeeze page as a direction for online and offline direct marketing efforts, you need ensure that the offer you were advertised is quickly delivered. If you were offering free information, a free report or anything that is digital, use an email autoresponder service to deliver the information. Within a matter of seconds, the information will be delivered to the person entering in their information onto your website. This process will drastically reduce the amount of time required on your part to manage your marketing efforts.
If you are using other marketing efforts online or offline to generate traffic for your site, you need to ensure that any leads that are captured are immediately added into your drip lead management system. Whether you manage this process yourself or you use an autoresponder service, each new lead should be greeted with an initial welcome email that will be repeated by a series of other emails designed to convert the lead into a client over time.
When you are looking to set up your lead marketing system, you will need to ensure that you have designed a system of how often you will be following up by email and/or by phone if you have that information. If you are not using an automatic system, you will need to dedicate time or a staff person to manage the task for you.
The next step after you have developed and installed your lead management and marketing system is to track your results. You will want to become familiar with what systems are working and which are not so that you can make necessary modifications and improvements. One way to track is to use separate URL’s for each direct marketing effort that you are using to drive traffic to your squeeze pages or websites.
Another is to require the input of a code into the opt-in to receive the free offer. There are also free and low costs tools available to also track the visitors that come to your website. While they will not generally tell you who was there, they will tell you where they came from and what they looked at.
Information gathered through tracking is invaluable when you are leveraging a squeeze page or any other direct marketing tool to generate revenues for your business.
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