The Google Trends is an important component of the Google search engine. It is basically a research tool that assists you in determining the various statistics on the topics or terms that are related to your website. The function of Google Trends lets you insert the domain name in the address bar from where you are able to retrieve the information related to search, traffic and the number of times the site is visited for different geographical areas for your website.
The fact of the matter is Google Trends is operating on the rule of estimation which finds out the total number of visitors that have visited on your or other websites. Similarly, it helps you in determining the most popular keywords that are used by the users. All these stats are then portrayed through the graphical representation. The graph has the option of refine that can narrow down the search by region as well as by time.
For instance, the Google Trend scrutinizes various searches that have been placed on the Google search engine in the past hours in order to establish the precise frequency of the topic that has been explored. Moreover, the graph has the capability to reflect trends of various keywords that can be used for the comparison analysis either between sites or between keywords. There is a limit of around 5 trends for search terms that can be explored by putting comma after each trend.
Google Trends are very beneficial for the users especially marketers, product distributers and for the search engine optimization (SEO). As the Google Trends has the option of narrowing down the search from country to city and from city to particular area which will be valuable for all the website stakeholders.
The writing of various articles about your products and services would be very helpful in directing more traffic and eventually endorsing your website. The marketers on the internet can use Google Trends for geo-targeting. It helps to calculate approximate developments in the keywords which will aid in making a list of important keywords for your articles. In addition, on the right side of the graph, there is list of links that detail out the top articles with their related keywords. It will inform you which keyword can make your article stand out.
In the Google Trends tool, it provides the service of Google Hot Trends where the current and well-timed information of the world events is supplied to the users.
Despite the benefits Google Trend provides, it has some downsides. Since it is product renowned around the world, it is only offered in the English language.
The other downside of this tool is it only makes available the relative values rather than the specific values. This is because there is change in the statistics on a daily basis and if it is reflected in the graph, the graphical representation will be different for each day. Lastly, there is certain search trends that may turn out to be indefinite because of their similar keywords but they are different in nature like apple fruit and Apple computers.