The Google Traffic Estimator has gained importance in recent years. Many users consider Google Adwords their first priority in starting their advertising campaign on their websites. However, the Google Traffic Estimator is not to be underestimated and there are many reasons for it. In this chapter we are going to discuss Google Traffic Estimator and the reason why it is helpful for the marketers.
Google Traffic Estimator is a tool that gives you the opportunity to make use of different keywords or keyword phrases in order to determine the expected outcome, keeping in mind, the searches are done for real. You can determine:
- The popularity of the keyword or key phrases you have typed.
- The total frequency of the keyword that is clicked on a daily basis.
- The standard cost per click.
- The numbers of clicks that could be anticipated per day taking into account the planned budget.
It is an amazing tool for the users whether generic users or the businesses. The important thing is it enables the amateurs to save money that could have been spent on irrelevant areas leading to the reduction in their advertising budget. The significant step that you can take while using this tool is to set a price on what you are willing to pay on each click. In this way, you will know in which position you stand. The Google Estimator will let you know that there is group of users who are willing to pay more than your price and it will also tell you in approximate term the number of times your desired keyword will be clicked on daily basis.
The general rule or the norm is that more the keyword or keyword phrase is popular, the higher you can anticipate paying per click. Hence, in order to compete with popular keywords like “credit card”, it is incumbent on you to refine your keyword like “credit card rewards”. It has been observed that attracting a huge amount of traffic is one aspect but attracting targeted audience that is highly rated is a completely different prospect altogether. This kind of traffic is willing to pay a higher price per click on your website.
Another way of using the Google Estimator is by experimenting with it. Try to type in more refined keyword or keyword phrases that can be used in your advertisements as well as on your websites. You have the benefit to try out the different phrases in quote marks which will barely cost you. As a result, it will make certain that your website is ranked as high as possible in the search engine of Google. Here, the Google Estimator will give you advantage in two ways:
- You will eventually learn how much money to put up in the advertising budget.
- You will get to know the keyword or key phrases that are highly searched and which can help you in the optimization of your website in future.
All in all, if you intend to use Google Estimator, it does not require Adwords account. In addition, it helps you in setting up your budget by giving you the approximation of the keywords, their price and the number of times they are or have been searched.