The tools that are being offered by the search engine of Google have been extensively used by the marketers and the media planners. Although the tools are designed for the generic users, they are being considered as ideal tools for the online marketing activities. Any marketer, media planner or webmaster who is involved in promoting their websites or products on the internet can extract huge benefits from the Google marketing tools.
These tools have the tendency to make your marketing tasks much easier and profitable in both short term and long run. They are valuable in nature. Listed below are the important marketing tools of the search engine of Google.
- Google Analytics: This tool is considered to be one of the premier tools of marketing that is offered by Google. It is very accommodating to the users especially the webmasters and the marketers. The function of Google Analytics is it gives you a quick glimpse of your website. In other words, it evaluates the traffic on your website, their sources and what activities do they perform on your website. It can also be said that it monitors all the aspects of your website from inserting the contents to the checkout of your page. It plays an important role in increasing the conversion rate and the return on investment. A maximum of three sites can be managed simultaneously through this tool.
- Google Sitemaps: With the help of the Google Sitemaps, various webmasters can quickly insert the newly designed pages to their websites through the Google Search Index function. The pages are in the XML format that is instantly uploaded to the website and eventually to Google.
- Google Alerts: The role of the Google Alerts is to inform you about the listing of your website or reveals your name by either person or site. In this way, you have the benefit to monitor all your activities that are being performed on the internet.
- Google Froogle: Google has a directory called Froogle that enlists all the economical prices for a wide range of products on the web. It will be very helpful for the marketers to make their products more prominent in the eyes of the users. All they have to do is study how the Froogle functions and you will avail the desired result.
- Google Checkout: Although it charges some amount, it is very valuable for users who use Adwords as each dollar spent on Adwords would give them 10 dollars for free.
- Google E-blogger: creating a blog on your website would attract additional customers to your website and eventually to your products. It is free to create.
- Google Toolbar-Enterprise Version: It is especially designed for the corporate users who may benefits from the database of consumers, financial news and company calendar.
- Google Groups: It aids you in making different groups on the site which may include people of the identical views and opinions. It is another way of business networking.
- Google AdSense: It gives you a perfect platform to put the AdSense code on your website and receives the payment through cheque on monthly basis. This is another way of monetizing the contents you have placed on your website.