The keyword tool has become an important tool for any search engine. It has been considered as the large component of the internet and online business around the world. This reality can be judged from the fact that on the daily basis, millions of users on the internet search a great deal of topics on the various search engines by typing in keywords and key phrases of their interest.
The search engines are designed in such a way that it lists down the innumerable websites that are related to your keywords or key phrases. Since, technology changes at a rapid pace, hence it varies the list of websites that are now sponsored by the advertisers. The searches and the associated keywords are stored and ranked accordingly.
The search engine of Google is the largest search engine on the internet. The recent record compiled by online security firm Arbor Networks has stated that the search engine has increased its traffic share to 6.4 percent of all internet use. Google provides data in huge quantities for free to all its users that may include both generic users and advertisers. There are multiple keyword tools of the Google search engine from where the data can be accessed. It may include both simple and complex tools. All the tools are mentioned below.
Google AdWords External Keyword Tool is one of the important tools that is commonly used and is very powerful in nature. It gives you the list in result which comprises of the important searched keywords with single keyword on the top that may be related to a particular web site. If you have set your preferences in the bar, then the result will be tailored according to your preferences. More importantly, it gives you the benefit to search your results for a particular language or country.
Another important keyword tool of the search engine is the Google Trends Keyword Tool which has two versions in the form of “Google Hot Trends” and “Google Trends”. The function of the tool is that it searches for you the hot topics by default. By typing the keyword in the search box, you have the benefit to determine the frequency of the keyword that has been searched in the last years along with the geographical data. If you have a business website, you can easily find out the popularity of the keywords that are associated with your website. Similarly, if you are new to the internet world, it can aid you in discovering the popular topics on the internet which can help you to start your business accordingly.
Apart from this, Google Insight for Search is another important tool. The tool can only be used if you are an account holder of Gmail which is free to sign up. Any search that is complex in nature can be typed through this tool.
Last but not the least, Google Ad Planner, which has been renamed as Double Click Ad Planner, is a tool that searches data on the users of the websites detailing their age, gender, education level and their income level.